The brand is the capital of the company's sustainable operation, and the improvement of the brand value is the goal pursued by the company. As a door enterprise, the rapid development of China's real estate industry provides the industry with a golden opportunity for development and huge market space. A large number of steel door manufacturers are here.
Under the background, many steel-wood door manufacturers pay attention to brand building in the process of production and operation, and have embarked on a road of brand management, realizing the leap from small wealth to development. Due to the huge market space, a group of brand awareness is weak.
Enterprises also get a share of the market. This kind of profit-oriented thinking has increased the number of steel-wood door enterprises, and the original market structure has been broken, so the disorderly vicious competition dominates the market. Fighting prices and reducing costs, making the company's profit margin gradually reduced, the market
Control ability is declining.